Archive for the ‘Social Media’ Category

While I can think of a lot of library uses for videos, Facebook, and Flickr, I don’t see as much potential use for podcasts.  Audio of author talks and other programs, teen-focused audio, and storytimes for children (another version of our Dial-a-Story) are about all I can come up with.  Keeping audio of programs would be useful for patrons who could not attend, and might be easier to do technically than videos (just set the recorder and go).

While videos have YouTube, and photos have Flickr, there is no major site for podcasts, just “many, many podcast directories and finding tools.”  So while we could certainly link any podcasts to a section of our Library and Facebook pages, there isn’t a central place for patrons and other people to find us.  Rather than browsing, people seem to search for or subscribe to specific podcasts (radio shows, etc.), and in my experience podcasts are less likely to spread virally, the way YouTube videos often do.  I know I’m more likely to watch a short video than I am to listen to a short podcast.  On the computer I want something related to look at while I listen.  Mobile device users may be more likely to use podcasts, and if so, we should focus on what those patrons might .


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Fun with YouTube

YouTube can be a lot of fun, as Warren Buffett can attest.  His taste runs to Sinatra videos, but there’s something for everyone there.  And because YouTube is so widely used, it’s easy to link things together; Buffett says he often starts with Sinatra or something sent to him, and the next thing he knows, hours have gone by.

We should use this  linkability to our advantage.  YouTube allows patrons (and other viewers) to subscribe, comment, and easily link to us or share our work with others on other social networking sites (such as Facebook).  On our end, in addition to posting our own videos, we can link to “Favorite” videos–for example, general purpose instructional videos created by other libraries.  A YouTube channel is so easy to set up, during the time I’ve been polishing this post, John’s already created one!  Now we just need to put something there.

Many other libraries have already done this.  The New York Public Library’s channel has many videos of library programs, videos highlighting parts of their collection, and one that thanks their supporters after budget cuts were restored.  The tiny Matthews Library in Fredericksburg, Pennsylvania likes to review materials, and has a great video showcasing the wide variety of illustrated versions of Alice in Wonderland, set to the song “White Rabbit.”

But my favorite library YouTube channel is the one from the Birmingham, Alabama public library.  Their channel has 195 videos, including library tours, database tutorials, and instructional videos on technical topics.  It’s a great resource for ideas.  Many of their video instructions are not library-specific, and could be linked on our YouTube channel for use by our patrons.

What I’d eventually like to do is create similar videos showcasing OUR library: behind-the-scenes tours (video versions akin to Sharon’s Book’s Journey Flickr set), Database of the Month promotions, and instructional help.

I already had my own YouTube channel, used for distributing videos (mostly of my children) to family and friends, so I made a first pass at a library video tour, filming from behind the book drop.  I made two versions, one plain (above), and one set to music in Animoto.  Some day I’d like to do a more “professional” version, using better equipment!

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Only Connect

The Library now has over 100 Facebook friends!

The quick accumulation of friends shows, I think, that the community is interested and supportive of what we are doing.  We’re doing a great job of promoting what we do on our Facebook page, and hopefully introducing patrons to some new services and ideas.

But so far, it’s largely a one-way conversation, and the whole point of social media is to be, well–SOCIAL.  If we don’t encourage dialogue on our Facebook page, it’s just a variation on the Library website; useful, but not all it can be.

It can be scary to open things up to discussion–will people criticize us, will they hijack discussions?–but the reality might not be all we fear.  People are used to interactive sites now, with all their pros and cons, and good policies (like our blog policy), can be used to control things if necessary.  We won’t know unless we try.

Some things I’d like to see, on either our Facebook page or website:

  • Brief Librarian profiles, like the ones the Darien Library displays.  This could be optional, but for those who wish to share, it would be helpful for patrons to know some of our subject knowledge, reading tastes, and interests.  We would probably learn some things about our colleagues, too!
  • Including an online suggestion box, RESPONDING, and monitoring it.  As an example, the Ann Arbor District Library has a Contact Us form online, and comments are browsable by topic and/or type (e.g., complaint, compliment, suggestion, etc), and include any staff responses.   Just a bit of browsing uncovered many good suggestions for service enhancements and problem fixes, many of them very easy to implement.  Our in-house suggestion box is too limited, and won’t catch comments by people at home in their pajamas using our many online services and resources.
  • Enabling the “Discussion” tab in Facebook, and starting some discussions:  Favorite book, “Things I’d like to See in the Library, Library stories, etc.  And we can see what kind of discussions our patrons come up with! Again, we can always delete anything inappropriate.
  • Direct links to the catalog, Books for You, the Database of the Month, and other useful services.

The bottom line is that we need to convey not just that we want to help, but that we want to listen.

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Wiki thoughts

Our Reference staff collects a lot of great information, but these don’t always have a logical place on our website, or can be hard to find there.  And there are time and technical constraints in posting new things to the website–as I know well, since I’m the bottleneck.

I’d like to use a departmental wiki to post all the great articles, database cheat sheets, technology help, subject-based information, and pathfinders/bibliographies we create and find.  If we get a library intranet at some point, we could also use a wiki for staff notes and updates.

The St. Joseph County Public Library in South Bend, Indiana has a nice subject wiki here:

And the Grand Rapids (Michigan) library has a wiki here:

These were both done using MediaWiki (http://www.mediawiki.org/wiki/MediaWiki), and I found them on the new Massachusetts Library System’s wiki about wikis!

I know John and Laurie have similar ideas.  My starting draft for some wiki thoughts can be found here:

Let me know if you’d like to be able to edit it.

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